Opt.team Field Notes

Dispatches from the senior bench.

Working notes from the strategists who run The Boost Framework. Compounding SEO, GEO playbooks, schema engineering, and honest breakdowns of what moves rankings in the AI search era. Post cadence: when we have something worth saying.

> Preview mockup. First posts ship in the coming weeks. Subscribe via sam@opt.team and we'll ping you when they go live.
Why your 2021 "ultimate guide" is about to get cited by ChatGPT (if you let it)
GEO · field note
Why your 2021 "ultimate guide" is about to get cited by ChatGPT (if you let it)
Old guides with accumulated equity are the single best AI-citation asset most libraries own. What we add, and why it works.
Shipping soon · 9 min read
The schema block we add first, and the one we'd skip
Schema · teardown
The schema block we add first, and the one we'd skip
Four JSON-LD types, ranked by citation yield vs effort. Actual wins from actual libraries.
Shipping soon · 6 min read
Cannibalization is the silent tax on most blog libraries
SEO · diagnosis
Cannibalization is the silent tax on most blog libraries
How two "related" posts quietly cap each other's ceiling, and the cheapest way to surface the conflict before publishing more.
Shipping soon · 8 min read
Why "publish more" was never the lever, and what actually is
Thesis · long read
Why "publish more" was never the lever, and what actually is
A deep breakdown of why content volume decouples from organic growth past 50 posts, and the structural work that does not.
Shipping soon · 14 min read
Anatomy of a calculator widget that earned 900 AI citations
GEO · case note
Anatomy of a calculator widget that earned 900 AI citations
One mortgage guide, one embedded calculator, a deliberate schema wrapper. Here's exactly what we shipped.
Shipping soon · 11 min read
Internal linking: the free lift nobody ships
SEO · playbook
Internal linking: the free lift nobody ships
Two passes, no new content, measurable rank lifts in six weeks. Walkthrough of the approach we run on every Growth account.
Shipping soon · 7 min read